Insider Knowledge.It's about knowing the ins and outs of how media outlets operate, understanding the markets, the people of that market, the details of spot placement and audience delivery. Our insider knowledge helps our clients gain the best placement, rates and all the extras that come with it! Research and Reasoning. All of our plans and strategies are grounded in research and experience. Our media buys are about results. From promotions to placement, we know what works, and if it doesn't make sense for our client—regardless of what the numbers say—we don't recommend it.